TIKTOK ADS
Paused creation in your accountTikTok campaigns, from brief to disabled campaign
AdsFellow builds your TikTok strategy, then creates the campaign in your account, disabled: nothing spends until you activate it yourself. It uses a video already imported into TikTok.
What AdsFellow prepares for TikTok
AdsFellow can connect your TikTok Business account and create a Smart+ (website, app or catalog), Lead form or Message campaign, disabled (nothing spends), with a video already imported into your TikTok account. Spark, Carousel and Single image are not open yet.
- Your ads are vertical videos (9:16) in TikTok’s For You feed
- TikTok requires a TikTok account authorized in your Business Center: it is the identity that signs the ad
- To run ads, TikTok also requires your business verification (Business Verification); it is not needed to create the disabled campaign
- The campaign, ad group and ad are created disabled: nothing spends until you turn them on. Spark, Carousel and Single image are still created by hand in TikTok Ads Manager, with the copy prepared here
What AdsFellow builds for TikTok
A real media plan
Budget split and a structure built for how people watch and discover on TikTok.
Copy in TikTok’s tone
Copy that sounds native to the feed: hook first, sound-on, not a repurposed banner.
Short-form creative direction
Vertical creative directions: the opening hook, formats, and angles to test.
Disabled creation in your account
Smart+ (website, app, catalog), Lead form and Message are open. Spark, Carousel and Single image are waiting for TikTok to add the Traffic objective to its new API: they are not open yet.
Every TikTok journey
Each line is one type of TikTok ad. This list follows the app’s actual state.
Available4
Direct sending is open: AdsFellow creates the campaign in your account, always paused.
- Smart+: automated campaign (site or app)
TikTok handles targeting, bidding and creatives itself. Built for sales on your site (optionally with your app too: TikTok sends each person where they are most likely to buy) and for your app alone (with an optional mini-game in the ad).
You need: The TikTok Pixel on your site (a small code that measures purchases) or your app’s tracking (both for “site and app”), a TikTok account linked to your Business Center, and a video.
- Smart+ Catalog
An automated campaign that showcases the products or services in your catalog, to your website or your app. Built for online stores, travel (hotels, flights, destinations, on a website) and “other products or services” catalogs (courses, local services, real estate…).
You need: A catalog linked to TikTok, and tracking of the chosen action: the TikTok Pixel on your website or, for an app, a measurement partner connected to TikTok (SAN measurement).
- Lead form
People leave their contact details in a TikTok form, without leaving the app.
You need: A form already published in TikTok, a TikTok account linked to your Business Center, and a video.
- Direct messages
The ad invites people to message you privately on TikTok.
You need: A TikTok account linked to your Business Center and allowed to manage messages, with an approved welcome message.
Ready, sending not open yet1
The journey is built, but sending it is not open yet; meanwhile, you can already prepare your strategy, copy and visuals.
- Playable ad (mini-game)
For apps: people play a demo of your app, right inside the ad. This version (an image, in TikTok’s partner apps) can no longer be created after 31/12/2026; the mini-game is also an option of Smart+ for your app, with a video.
You need: A mini-game approved by TikTok, and an account allowed for this format.
Not ready yet6
Not fully built yet, blocked by the platform, or prepared by AdsFellow then finished on the platform: the label says which.
- Waiting for TikTok — TikTok stops its old way of creating campaigns on 12/31/2026, and the new one does not yet allow campaigns that bring visitors to a website.
- Spark Ads: publish a new video as an adWaiting for TikTok
Your video, already imported into TikTok, becomes an ad published under your TikTok account.
You need: A TikTok account linked to your ad account, and a video already imported into TikTok.
- Spark Ads: boost a published videoWaiting for TikTok
A video already published on a TikTok account is shown as an ad, with its likes and comments.
You need: A published video, and its creator’s authorization.
- Image ad (TikTok partner apps)Waiting for TikTok
An image shown in TikTok’s partner apps (the Pangle network), leading to your site.
You need: A brand identity already created in TikTok.
- CarouselWaiting for TikTok
2 to 35 swipeable images, with music.
You need: A linked TikTok account, and music licensed for ads.
- TikTok Shop sales (GMV Max)Guided preparation: you finish on the platform
AdsFellow prepares your brief, then you finish the campaign in TikTok: TikTok doesn’t allow creating it paused from an app.
You need: A TikTok Shop, and a Business Center.
- Reach & Frequency (reserved buying)Guided preparation: you finish on the platform
Book in advance a number of people to reach. AdsFellow prepares the brief; the booking happens in TikTok.
You need: An account allowed by TikTok, and a brand contract with TikTok.
Not possible from an app8
The platform doesn’t allow creating these formats from an app like AdsFellow.
- Retired by the platform — The platform no longer offers it.
- Not offered to apps — The platform keeps it for its own tool or its sales team.
- Classic video ad (old format)Retired by the platform
- Automated Creative Optimization (ACO)Retired by the platform
- TopView (ad when TikTok opens)Not offered to apps
- Brand Takeover (full screen on open)Not offered to apps
- Branded hashtag challengeNot offered to apps
- Branded effectsNot offered to apps
- Old Collection adRetired by the platform
- Dynamic Showcase adsRetired by the platform
Options and placements (not separate journeys)
- TikTok Instant Page — an option of “Classic video ad (old format)”
- App profile page — an option of “Classic video ad (old format)”
- Interactive add-ons — an option of “Classic video ad (old format)”
From brief to a platform-ready plan
Describe your campaign
Your product, your goal, your budget. A short brief is enough.
Get your Campaign Plan
A media plan, ad copy and visual ideas, tuned to the platform.
Create your ads in your account
For the open formats (the journey list above shows them), AdsFellow creates the campaign paused in your account: you review it, then activate it yourself. For the others, you copy your text and visuals into the ads manager.
Questions about TikTok
Can AdsFellow create campaigns in my TikTok Ads account?
Yes, for the open formats (see the journey list). AdsFellow creates the campaign disabled in your account; you review it, then activate it yourself in TikTok Ads Manager. You need a video already imported into TikTok and, depending on the format, a Pixel, an app or a catalog: the app guides you step by step.
Do the ads start on their own?
No. Everything is created disabled: nothing spends until you activate the campaign yourself in TikTok Ads Manager.
Do I need my own TikTok Ads account?
Yes. You connect your own account through TikTok's official login. AdsFellow never asks for your password.
What does AdsFellow generate for TikTok specifically?
A short-form media plan, native sound-on copy, and vertical creative directions built for the feed.
Is connecting my TikTok account safe?
You connect via official login (OAuth), your access is stored encrypted, and you can disconnect at any time.
Does AdsFellow set a budget on my TikTok campaigns?
AdsFellow never starts spending. It sets a technical budget on the campaign, only so it can be created: the campaign is created disabled, and you set your real budget in TikTok Ads Manager before activating it.
Which campaign objectives can I run for TikTok?
The open formats cover sales (website, app or catalog, with Smart+), leads (Lead form) and conversations (Message). Website traffic (Spark, Carousel, Single image) is waiting for TikTok to add the Traffic objective to its new API.
Can I edit the campaign before I activate it on TikTok?
Yes. You edit the plan and copy in AdsFellow, then, at the sending step, choose a video that is already in TikTok. The campaign is then created disabled: you can still edit it in TikTok Ads Manager before activating it yourself.
Build your TikTok Campaign Plan
A short brief is enough: AdsFellow prepares the Plan, ad copy and visuals, then creates the campaign paused in your account when the format is open. Otherwise, you download them to set up yourself.
€99/month excl. VAT, no commitment. Cancel anytime. For professionals only.