SNAPCHAT ADS
Paused creation in your accountSnapchat campaigns, from brief to paused campaign
AdsFellow builds your Snapchat strategy, copy and visuals, then creates the campaign in your account, paused: nothing spends until you activate it yourself in Snapchat Ads Manager.
What AdsFellow prepares for Snapchat
AdsFellow prepares your Snapchat strategy and vertical visuals, then creates the campaign paused in your Snapchat Ads account. Snapchat requires an active public profile.
- Your ads are full-screen vertical images or videos (9:16), shown between Stories and in Snapchat’s content
- Snapchat requires an active public profile (Public Profile, your brand’s public page on Snapchat) for any ad
- Nothing is posted on your profile’s feed: everything is managed in Snapchat Ads Manager
- The campaign is created paused: nothing spends until you activate it
- In Europe (European Union and United Kingdom), a Snapchat ad that targets interests, or seeks anything other than views (clicks, installs, purchases…), is only shown to people aged 18 and over: the EU Digital Services Act (DSA) bans this for 13-17 year-olds, and Snapchat applies the same rule in the United Kingdom. AdsFellow sets this age for you.
What AdsFellow builds for Snapchat
A real media plan
Budget split and a vertical-video structure built for a mobile-first audience.
Short copy made for Snapchat
Short, direct copy written to earn the swipe, not to be read like a banner.
Short-form creative direction
Vertical creative directions: a hook in the first second, formats, and angles to test.
Paused creation in your account
All 11 Snapchat formats are open: AdsFellow creates everything paused, then reads each item back from Snapchat. An active Snapchat Public Profile is required to publish ads.
Every Snapchat journey
Each line is one type of Snapchat ad. This list follows the app’s actual state.
Available11
Direct sending is open: AdsFellow creates the campaign in your account, always paused.
- Full-screen ad (image)
A full-screen image between Snapchat content that opens your site.
You need: A Snapchat Public Profile for your brand.
- Full-screen ad (video)
A full-screen vertical video that opens your site.
You need: A Snapchat Public Profile for your brand.
- Sponsored Story
A series of 1 to 20 images shown as a story, with a tile in the Discover tab.
You need: A Snapchat Public Profile for your brand.
- Collection
A large image with 4 product tiles underneath, each opening its own page.
You need: A Snapchat Public Profile for your brand.
- Dynamic Story
A story built automatically from the products in your catalog.
You need: A product catalog linked to Snapchat.
- Dynamic product ads
Snapchat shows each person the products from your catalog that interest them.
You need: A product catalog linked to Snapchat and, if required, the Snap Pixel on your site (a small code that measures purchases).
- App installs
An ad that leads straight to your app in the store.
You need: A published app linked to Snapchat, with a tool that measures installs.
- Lead form
People leave their contact details without leaving Snapchat.
You need: A form already created in Snapchat, and an eligible account.
- Augmented reality Lens
A Lens people try on their face or around them, with the camera.
You need: A Lens already made with Lens Studio, visible in your account.
- Filter
A filter people add to their photos and videos after taking them.
You need: An approved filter made with Lens Studio.
- Sponsored Snap (in chat)
Your ad arrives in the inbox, like a message.
You need: An approved Public Profile, and an account allowed by Snapchat.
Options and placements (not separate journeys)
- Other destinations (app, call, form…) — an option of “Full-screen ad (image)”
- Commercials placement (non-skippable videos) — an option of “Full-screen ad (video)”
From brief to a platform-ready plan
Describe your campaign
Your product, your goal, your budget. A short brief is enough.
Get your Campaign Plan
A media plan, ad copy and visual ideas, tuned to the platform.
Create your ads in your account
For the open formats (the journey list above shows them), AdsFellow creates the campaign paused in your account: you review it, then activate it yourself. For the others, you copy your text and visuals into the ads manager.
Questions about Snapchat
Can AdsFellow create campaigns in my Snapchat Ads account?
Yes, for the open formats (see the journey list). AdsFellow creates the campaign paused in your account; you review it, then activate it yourself in Snapchat Ads Manager. Some formats need an existing Public Profile, app, form or catalog: the app guides you step by step.
Do the ads start on their own?
No. Everything is created paused: nothing spends until you activate the campaign yourself in Snapchat Ads Manager.
Do I need my own Snapchat Ads account?
Yes. You connect your own account through Snapchat's official login. AdsFellow never asks for your password.
What does AdsFellow generate for Snapchat specifically?
A vertical-video media plan, swipe-up copy, and short-form creative directions for a mobile-first audience.
Is connecting my Snapchat account safe?
You connect via official login (OAuth), your access is stored encrypted, and you can disconnect at any time.
Does AdsFellow set a budget on my Snapchat campaigns?
AdsFellow sets a minimal technical budget on the campaign, which is created paused: nothing spends. You set your real budget in Snapchat Ads Manager before activating it.
Which campaign objectives can I run for Snapchat?
AdsFellow structures your campaign around your goal (awareness, traffic or conversions), with vertical, full-screen creative directions.
Can I edit the campaign before I activate it on Snapchat?
Yes. You edit the plan, copy and visuals in AdsFellow before sending. The campaign is then created paused in your Snapchat account: you can still edit it in Ads Manager before activating it yourself.
Build your Snapchat Campaign Plan
A short brief is enough: AdsFellow prepares the Plan, ad copy and visuals, then creates the campaign paused in your account when the format is open. Otherwise, you download them to set up yourself.
€99/month excl. VAT, no commitment. Cancel anytime. For professionals only.