MICROSOFT ADS
Paused creation in your accountMicrosoft Ads campaigns, from brief to paused campaign
AdsFellow builds your Microsoft Ads strategy, copy and visuals, then creates the campaign in your account, paused: nothing spends until you activate it yourself in Microsoft Ads.
What AdsFellow prepares for Microsoft Ads
AdsFellow prepares your Microsoft Advertising strategy, copy and visuals, then creates the campaign paused in your account. Depending on the format, your ads are text in Bing search results, or ads with images on MSN, Outlook, Microsoft Edge and Microsoft’s partner sites.
- Search: text (headlines and descriptions) in Bing results, when someone searches your keywords
- Audience and Multimedia: ads with images on MSN, Outlook, Microsoft Edge and partner sites
- Targeting by keywords and in-market intent; for ads with images, also by industry and job function (LinkedIn data), in the countries where Microsoft allows it
- The campaign is created paused: nothing spends until you activate it
- Nothing is posted on a profile or social network
What AdsFellow builds for Microsoft Ads
A real media plan
Budget split and a search campaign structure tuned to the Microsoft and Bing network.
Search-ready ad copy
Search ads: headlines and descriptions written for what people search for, ready to review and adjust.
Audience logic
Audience and import guidance, including how to reuse what already works on Google.
Paused creation in your account
Search, dynamic search ads, Audience, Multimedia, Shopping, Performance Max, Hotels and industry ads are open: AdsFellow creates everything paused, then reads each item back from Microsoft. Display, App and Audience video are not open yet.
Every Microsoft Ads journey
Each line is one type of Microsoft Ads ad. This list follows the app’s actual state.
Available10
Direct sending is open: AdsFellow creates the campaign in your account, always paused.
- Text ads on Bing
Your text ads appear in the results of Bing and Microsoft’s partner sites, for the keywords you target.
- Dynamic search ads on Bing
Microsoft writes the ad headline itself from a page of your website.
You need: A page of your site that Bing already knows (check by searching for it on Bing).
- Image ads on Bing (Multimedia)
A large ad with an image and a headline, in Bing search results.
You need: Images of 75 kB at most: the Kit lightens a heavier image for you.
- Image ads on Microsoft sites (Audience)
Your image ads in MSN, Outlook, Microsoft Edge and partner sites.
You need: An image of 75 kB at most: the Kit lightens a heavier image for you.
- Product ads on Bing (Shopping)
Your products, with their photo and price, in Bing results.
You need: A Microsoft Merchant Center store with an approved catalog.
- Sponsored products for brands
For brands: your products promoted at the retailers that sell them.
You need: A brand account allowed by Microsoft (United States and United Kingdom).
- Hotel ads on Bing
Your hotels and their prices, when someone looks for a hotel on Bing.
You need: A Microsoft Hotel Center already set up, with your rates.
- Performance Max on Microsoft
A single campaign across Microsoft’s network: Microsoft chooses where to show your ads.
You need: An account that Microsoft has opened to Performance Max.
- Performance Max for stores (Microsoft)
Performance Max that showcases the products in your catalog.
You need: A Microsoft Merchant Center with an approved catalog.
- Industry-specific ads
Special ads for some industries, built from a file of your offers. Built for 5 industries: cars, activities, cruises, credit cards and professional services.
You need: A file of your offers approved by Microsoft, in a supported country.
Ready, sending not open yet3
The journey is built, but sending it is not open yet; meanwhile, you can already prepare your strategy, copy and visuals.
- Microsoft banners (Display)
Your images and text combined into banners on Microsoft’s network.
You need: An account that Microsoft allows for this format, and images of 75 kB at most (the Kit lightens a heavier image for you).
- Video on Microsoft sites
Your video shown as an ad in MSN, Outlook and partner sites.
You need: An account and a country that Microsoft allows for video.
- App installs on Bing
An ad in Bing results that leads straight to your app in the store.
You need: An app on Google Play or the App Store, in a supported country.
Not possible from an app5
The platform doesn’t allow creating these formats from an app like AdsFellow.
- Not offered to apps — The platform keeps it for its own tool or its sales team.
- Retired by the platform — The platform no longer offers it.
- Microsoft app campaignsNot offered to apps
- Smart Shopping campaignsRetired by the platform
- Programmatic advertising (Microsoft Invest)Not offered to apps
- Old Microsoft formats (classic text ads…)Retired by the platform
- Job listing adsNot offered to apps
Options and placements (not separate journeys)
- Search ads shown on partner sites — an option of “Text ads on Bing”
- Page list for dynamic ads — an option of “Dynamic search ads on Bing”
- Animated elements (HTML5) — an option of “Image ads on Microsoft sites (Audience)”
From brief to a platform-ready plan
Describe your campaign
Your product, your goal, your budget. A short brief is enough.
Get your Campaign Plan
A media plan, ad copy and visual ideas, tuned to the platform.
Create your ads in your account
For the open formats (the journey list above shows them), AdsFellow creates the campaign paused in your account: you review it, then activate it yourself. For the others, you copy your text and visuals into the ads manager.
Questions about Microsoft Ads
Can AdsFellow create campaigns in my Microsoft Ads account?
Yes, for the open formats (see the journey list). AdsFellow creates the campaign paused in your account; you review it, then activate it yourself in Microsoft Ads. Some formats need an existing catalog, feed or conversion goals: the app guides you step by step.
Do the ads start on their own?
No. Everything is created paused: nothing spends until you activate the campaign yourself in Microsoft Ads.
Do I need my own Microsoft Ads account?
Yes. You connect your own account through Microsoft's official login. AdsFellow never asks for your password.
What does AdsFellow generate for Microsoft specifically?
Search campaign structure for the Bing network, search ads, and audience and import logic (reusing what already works on Google).
Is connecting my Microsoft Ads account safe?
You connect via official login (OAuth), your access is stored encrypted, and you can disconnect at any time.
Does AdsFellow set a budget on my Microsoft Ads campaigns?
AdsFellow sets a minimal technical budget on the campaign, which is created paused: nothing spends. You set your real budget in Microsoft Ads before activating it.
Which campaign objectives can I run for Microsoft?
AdsFellow builds your Search campaign for the Bing network around your goal (leads, sales or traffic), with keyword themes and ads.
Can I edit the campaign before I activate it on Microsoft?
Yes. You edit the copy and visuals in AdsFellow before sending. The campaign is then created paused in your Microsoft Advertising account: you can still edit it before activating it yourself.
Build your Microsoft Ads Campaign Plan
A short brief is enough: AdsFellow prepares the Plan, ad copy and visuals, then creates the campaign paused in your account when the format is open. Otherwise, you download them to set up yourself.
€99/month excl. VAT, no commitment. Cancel anytime. For professionals only.