AdsFellow

GOOGLE ADS

Google AdsPaused creation in your account

Google Ads campaigns, from brief to paused campaign

AdsFellow builds your Google Ads strategy, copy and visuals, then creates the campaign in your account, paused: nothing spends until you activate it yourself in Google Ads.

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What AdsFellow prepares for Google Ads

AdsFellow prepares your Google Ads strategy, copy and visuals, then creates the campaign paused in your account. Depending on the format, your ads are text at the top of Google search results, or ads with images, and sometimes video, on YouTube, Gmail, Discover and Google’s partner sites.

  • Search: text (headlines and descriptions) at the top of Google results, when someone searches your keywords
  • Performance Max, Demand Gen and Display: ads with images, and video depending on the format, on YouTube, Gmail, Discover and Google’s partner sites
  • Audiences can be added “in observation” (in-market intent, interests, professional profile): they enrich your reporting without limiting who sees your ads
  • Nothing is posted on a profile or social network
  • The campaign is created paused: nothing spends until you activate it

What AdsFellow builds for Google Ads

01

A real media plan

Budget split across Search and Performance Max, with keyword themes grouped by intent.

02

Search-ready ad copy

Responsive search ads (Google mixes your headlines and descriptions), written for what people search for, ready to review and adjust.

03

Performance Max guidance

Asset group direction and audience signals so Performance Max starts with structure, not guesswork.

04

Paused creation in your account

Search, Display, Performance Max, Demand Gen, Shopping, App, Hotels and other formats are open: AdsFellow creates everything paused, then reads each item back from Google before confirming. The journey list shows what each format needs.

Every Google Ads journey

Each line is one type of Google Ads ad. This list follows the app’s actual state.

Available19

Direct sending is open: AdsFellow creates the campaign in your account, always paused.

  • Text ads on Google Search

    Your text ads appear in the results when someone searches for the keywords you target.

  • Dynamic search ads on Google

    Google writes the ad headline itself from a page of your website, for the searches that match it.

  • Image ads on partner sites (Display)

    Google combines your images and text into banners of every size, across millions of websites and apps.

  • Ready-made image banner

    You provide a finished banner, shown as is on Google’s partner sites.

  • Animated banner (HTML5)

    An animated banner you provide as a ZIP file.

    You need: An account that Google allows for this format.

  • Product ads (Shopping)

    Your products appear with their photo and price when someone searches for them on Google.

    You need: A linked Google Merchant Center account with approved products.

  • Performance Max

    A single campaign shown everywhere on Google (Search, YouTube, Gmail, partner sites): Google chooses where to show your ads.

    You need: Active conversion tracking in your Google Ads account (for example, purchases on your site).

  • Performance Max for online stores

    Performance Max that showcases the products in your catalog.

    You need: A linked Merchant Center account with an approved product catalog.

  • Performance Max for vehicles

    For vehicle sellers: your vehicles for sale appear with their photo and price.

    You need: A vehicle feed approved by Google for your country.

  • Performance Max for hotels

    For hoteliers: one campaign per hotel, to get bookings.

    You need: Your hotels registered in Google Ads, and booking tracking on your website.

  • Image ads on YouTube, Gmail and Discover

    Visual ads in the feeds people scroll: YouTube, Gmail and Discover (Demand Gen campaign).

  • Carousel on YouTube, Gmail and Discover

    Several swipeable cards, each with its own image and link (2 to 10).

  • Video on YouTube, Gmail and Discover

    Your YouTube video shown as an ad in these feeds.

    You need: A video already published on your YouTube channel.

  • Product ads on YouTube, Gmail and Discover

    Products from your catalog showcased in these feeds.

    You need: A linked Merchant Center account with approved products.

  • App installs

    Google promotes your app everywhere (Search, Google Play, YouTube…) to get downloads.

    You need: An app published on Google Play or the App Store.

  • Bring people back to your app

    Ads for people who already installed your app, so they use it again.

    You need: An app with many installs already, links that open a page of the app directly, and in-app action tracking.

  • App pre-registration

    Get people to pre-register before your app is released on Google Play.

    You need: An Android app open for pre-registration on Google Play.

  • Hotel ads

    Your rooms and prices appear when someone looks for a hotel on Google.

    You need: A Hotel Center account with your rates, and access granted by Google.

  • Price comparison ads (CSS)

    For Google’s partner comparison shopping services: your offers compared in Google Shopping.

    You need: Being a Google partner comparison shopping service (CSS), in a supported country.

Not possible from an app4

The platform doesn’t allow creating these formats from an app like AdsFellow.

  • Read-only — The platform lets apps read it, not create it.
  • Retired by the platform — The platform no longer offers it.
  • Not offered to apps — The platform keeps it for its own tool or its sales team.
  • Classic YouTube video campaignsRead-only
  • Smart campaignsRetired by the platform
  • Local Services adsNot offered to apps
  • Old Google formats (classic text ads, Gmail…)Retired by the platform
Options and placements (not separate journeys)
  • AI Max (a Search setting) — an option of “Text ads on Google Search”
  • Travel option: activities and hotels — an option of “Text ads on Google Search”
  • Uploading a video to YouTube — an option of “Video on YouTube, Gmail and Discover”

From brief to a platform-ready plan

1

Describe your campaign

Your product, your goal, your budget. A short brief is enough.

2

Get your Campaign Plan

A media plan, ad copy and visual ideas, tuned to the platform.

3

Create your ads in your account

For the open formats (the journey list above shows them), AdsFellow creates the campaign paused in your account: you review it, then activate it yourself. For the others, you copy your text and visuals into the ads manager.

Questions about Google Ads

Can AdsFellow create campaigns in my Google Ads account?

Yes, for the open formats (see the journey list). AdsFellow creates the campaign paused in your account; you review it, then activate it yourself in Google Ads. Some formats need an existing catalog, app or feed: the app guides you step by step.

Do the ads start on their own?

No. Everything is created paused: nothing spends until you activate the campaign yourself in Google Ads.

Do I need my own Google Ads account?

Yes. You connect your own account through Google's official login. AdsFellow never asks for your password.

What does AdsFellow generate for Google specifically?

Search campaign structure, keyword themes by intent, responsive search ads and, for Performance Max, the asset groups (copy, images) and audience signals.

Is connecting my Google Ads account safe?

You connect via official login (OAuth), your access is stored encrypted, and you can disconnect at any time.

Google asks me for a passkey: what is it?

A passkey replaces your password: you confirm it’s you with your phone or computer’s screen lock (fingerprint, face or PIN). Since August 2026, Google requires one whenever a tool like AdsFellow connects to a Google Ads account, so that no stranger can take control of it; a password alone or an SMS code is no longer enough. To create it: g.co/passkeys, with the Google account that manages your Google Ads, then “Create a passkey”. It takes a few minutes, then up to 7 days before Google accepts it: create it before connecting Google.

Does AdsFellow set a budget on my Google Ads campaigns?

AdsFellow sets a minimal technical budget on the campaign, which is created paused: nothing spends. You set your real budget in Google Ads before activating it.

Which campaign objectives can I run for Google?

AdsFellow builds your Search campaign around your goal (leads, sales or traffic) with keyword themes by intent, plus Performance Max guidance when it fits.

Can I edit the campaign before I activate it on Google?

Yes. You edit the copy and visuals in AdsFellow before sending. The campaign is then created paused in your Google Ads account: you can still edit it before activating it yourself.

Visit the official Google Ads site

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Build your Google Ads Campaign Plan

A short brief is enough: AdsFellow prepares the Plan, ad copy and visuals, then creates the campaign paused in your account when the format is open. Otherwise, you download them to set up yourself.

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€99/month excl. VAT, no commitment. Cancel anytime. For professionals only.